Sue... I much appreciate your inquisitiveness and willingness to question...after all, I'm an ENTP with near-steroidal levels of E and P, and to be fair, I've been less specific about what I advocate than I've been about what I've been challenging. It is starting to come together--an approach to organisational communication that treats the top-down flow of data and direction as distinct from the networked flow of opinion and knowledge, and in keeping them distinct provides some ability to understand and influence how they interact with each other. Some will say this isn't new, that this is good ol' fashioned stakeholder management. But very little internal comms work is being done that's being led or even influenced by this kind of thinking. It's instead being led by employee satisfaction surveys or the preferences of managers or the belief that ultimately, staff will do what they're told or be fired. An internal comms that moves away from these beliefs and towards an understanding of how communication really happens will be the "Advanced Internal Communication" whose elusiveness Liam asserted at the beginning of this conversation. PS: You don't get on my nerves. Not at all.