In its January 25th edition, CommsOffensive325 takes a hard look at the internal communications industry's enthusiasm for "Employee Engagement", raises a challenge to practitioners to consider alternative models and definitions of engagement, and mounts a frontal assault on "One Size Fits All" (OSFA) "Engagement" approaches.   more »

A view of "Engagement" that focuses on four naturally occuring forms of engagement that exist in organizations, and presents a frontal assault on "Engagement" as a one-size-fits-all desired solution.   more »

A number of things communicators should think about before embarking into the challenging realm of "Engagement"   more »

More about CommsOffensive325: What it's about, how to join   more »

Why internal comms is really different from other communications disciplines, and an introduction to the "Pentagon Model" for evaluating internal communication challenges   more »